Project Type
Brand Identity, Editorial Design
Role
Designer
Tools Used
Adobe InDesign & Illustrator
Year
2020
Description
genussfreudig offers Ayurveda Mentoring for women, national retreats and a podcast all about Ayurvedic nutrition, womanhood and balancing the menstruation cycle.
Working with the already established logo, I created a mandala consisting of various types of spices, which became the brand’s key visual. The colour palette is strong, feminine and eye-catching. The recurring elements of wavy shapes and brush strokes in different shapes and sizes highlight headlines, pictures and were used in the hand-drawn icons.
This was all then formed into a brand guideline, which helped in developing social media templates, packaging, eBooks, a podcast cover and a Landing-Page for the client.
