Just Yoga It

Project Type

Brand Identity



Tools Used

Adobe Illustrator & InDesign


2017 and ongoing


Just Yoga It is a yoga studio that offers online yoga classes with new yoga challenges each month, yoga events and worldwide yoga retreats. The brand identity represents the name in a handwritten font to underline the femininity, while the overlapping symbols resemble the combination of body and mind. The colour palette is feminine and high-quality, yet grounded and approachable. Gold accents and watercolour splashes help add texture and elevate the design.

This was all then formed into a brand guideline, which helped in developing business cards, merchandise, workbooks and a system of social media templates for the client.