Packaging Design, 2012


Adobe Illustrator & InDesign

Packaging design which aims to teach the consumer about microtypography. Target group was designers who want to improve their knowledge whenever they get the munchies during work. I chose to package individual slices of cake, with a rule printed on the back and a right/wrong example on the right/left side. I took the colour-coded icons for each rule and created a pattern, which is seen on the side of the outer packaging.